learnex

 
SAP CRM
  • Course Content 

    • MySAP CRM Solution Overview
      • Overview and Introduction to
      • Foundation & Architecture of mySAP CRM
      • mySAP CRM Analytics
      • mySAP CRM Marketing
      • mySAP CRM E-Commerce
      • mySAP CRM Channel Management
      • mySAP CRM Sales
      • mySAP Interaction Center
      • mySAP Service
      • mySAP Field Applications (with focus on Mobile Service)
      • mySAP CRM for Industries
      • Integration with other MySAP suite of modules
    • CRM Base Customizing
      • CRM Basic data & Customizing settings for these objects:
      • Business partner
      • Organizational model
      • Territory Management
      • Product master CRM Business Transactions
      • Overview of generic functions in business transactions
      • Activity Management (including Activity Journal and Groupware Integration)
      • Transaction type and item category customizing for these objects.
      • Middleware settings:
      • Middleware connections to R/3, APO and CRM
      • CRM Business Partner - CRM Middleware
      • CRM Middleware ? Sales and Billing
      • Basic concepts of CRM middleware
      • Replication administration
      • Monitoring & error handling

     

    • Implement ?Customer Interaction Center?
      • Architecture landscape
      • Agent functions and processes in the IC
      • Define CIC Profile and Customer-Specific Workspaces
      • Define Front-office framework
      • Component Configuration
      • Action Box Configuration
      • CTI Configuration
      • Client Implementation Case Study - Live Exercise
    • Implement Internet Sales
      • Architecture and landscape
      • Set up logical system and connection with OLTP R/3 and APO
      • Configuration of the CRM Server ? Base Customizing
      • Configuration Web Application
      • Creating Product catalogs
      • Publication of Product Catalog content
      • Create Internet User for order processing
      • Sales Transactions using ?Internet Sales?
      • Web Shop Maintenance
      • Client Implementation Case Study - Live Exercise

     

    • Implement CRM Marketing
      • Opportunity Management
      • Activity Management
      • Marketing Planning and Campaign Management (Marketing Planner, Product Selection, Partner Functions, Generic Actions,
      • Campaign Execution)
      • Marketing Calendar
      • Customer Segmentation
      • External List Management
      • Lead Management
      • Marketing Analytics
      • Client Implementation Case Study - Live Exercise